«In the 80's I cruised the sidewalks of my hometown on my skateboard or BMX, with the Beastie Boys blasting through my headphones.
In the 90's I flew around the world, walking through all the major cities in a suit and tie,
During the 2000's i climbed peaks in the French Alps in the worst weather conditions, but I couldn't be more comfortable under my gore tex gear,
It's high time bicycle commuters made the town their own! I want them to be able to cruise the streets it in a clean, leisurely and comfortable manner without compromising their style.»